As a Communication Strategist at Organic Sweden, Anton Järild focuses on developing and leading the organization’s communication projects, including Eko-September, the annual campaign for organic food in Sweden, and Nudging Organic, a three-year EU-funded project aimed at creating innovative methods to promote organic food sales. Additionally, Anton has co-initiated “Mission Food Environment” with an alliance of like-minded individuals, a project dedicated to mobilizing the food chain towards healthier and more sustainable food environments.
“Effective communication combined with strategic nudging can transform the way we promote organic. By gently guiding choices and clearly articulating the benefits, we can create a ripple effect that leads to healthier lifestyles and a more sustainable planet.”
